Free Enterprise Programs

Programs are available to groups of 10 or more (unless otherwise specified) who confirm a booking in advance.  One adult chaperone is required per every 10 students.  To schedule a program, please call us at 254-757-1024 ext. 129 or email us at

Register for Summer Camp 2016

Advertising and Marketing: Kid Style

  • The only program of its kind to teach the principles of free enterprise and entrepreneurship.
  • Introduces students to free enterprise economics through workbook materials and multi-media.
  • Groups create their own soft drink and develop a marketing strategy including a drink name, slogan, logo, and product label.


Create A Soft Drink

  • Begin with a tour of the Dr Pepper Museum.
  • Work together in small groups to create a new soft drink using measuring skills, team work, and imagination.
  • Each group develops a marketing strategy including a drink name, slogan, logo, and product label.

Waco: Home of Dr Pepper

  • Our most popular tour tells the story of the invention of Dr Pepper and the growth of the soft drink industry.
  • Meet an animatron of Dr. Charles Alderton, inventor of Dr Pepper.


Little Peppers

  • For our younger visitors ages 3-7
  • A sensory-rich version of the Waco: Home of Dr Pepper tour.
  • See, hear, smell, touch, and taste their way through the museum as they visit the exhibits and enjoy different activities.

Authorized Peppers Only

  • Join our curatorial staff behind-the-scenes to look at some of the Dr Pepper and other soft drink memorabilia in our Collections and Archives.
  • The APO program uses a science approach as we look at how museums care for and store their artifacts.


Classroom in a Cooler

  • There are three coolers to choose from: The Science of Fizz, The Skinny on Sweeteners, and The Business of Inventing.
  • Each cooler is a self-contained lesson including full lesson plans.

Mobile Outreach Programs

  • We bring the program to your classroom!
  • There are three programs to choose from: Dr. Pepper, est. 1885, Recycling Makes Cents, and Let’s Invent!
  •  All programs are aligned with 4th and 7th grade TEKs and come with hands-on activities and post-visit lessons.

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